About Kapu

Kapu is on a mission to bring down the cost of everyday living & save consumers in Africa $1 billion.

By building the most relevant B2C e-commerce model for for Africa’s urban low income households.

Meet Kapu : E-commerce for Africa’s Mass Market

The average household in Kenya spends 40% of income on groceries (compared to 6% in the US). We think this is unfair. Models that brought efficiency to retail in other markets are gaining limited traction on the Continent (supermarkets, e-commerce 1.0). They are not suited to how customers spend: little, often, and close to home.

This is what makes Kapu different and relevant. By building on traditional shopping behaviours, we believe Kapu will change the $500B retail market and distribution landscape across the continent, and more importantly, materially increase disposable income for consumers. This is a BIG opportunity!

Kapu is on a mission to reduce the cost of living and save consumers in Africa $1 billion.

Today, we proudly serve over 100,000 households in Nairobi, Kenya by operating the lowest cost to serve model so we can profitability offer customers the best range of groceries, at lower prices, delivered close to home. And we’re just getting started…

Our founding team has deep experience in e-commerce in Africa and has worked together for years, creating the best team globally for to execute this model. With intentional company culture (Kapu DNA) at the core, we have built a rock-star team and delivered a product that customers already love.

• Meet the Team

Sam Chappatte is our CEO & Founder. He is Jumia’s former EVP & Jumia Kenya CEO Sam spent the last 7 years as part of the core executive team at Jumia. Over this period, he launched 6 African countries, led the Kenya business to 5x growth in 5 years ($150M+ GMV) - becoming the country closest to profitability & with the highest team engagement scores In his “New Retail'' capacity, Sam led the Group’s work around Online-to-Offline (O2O). This focused on establishing offline connection points that act as digital bridges, to make it easier for non-digitally native customers to access Jumia’s services. This included establishing a network of 150,000+ J-Force agents, setting up 1,000's of agent pick-up stations, WhatsApp sales teams & piloting franchise storesSam Chappatte is the Chair of Digital Economy at the Kenya Private Sector Alliance (KEPSA) Prior to Jumia, Sam was part of the Africa & Retail practices at the Boston Consulting Group

CPO - Mateus Kratz - former PM Facebook & Grab (South East Asia’s SuperApp)Mateus built multiple products for 4M drivers, many of which were first time internet users, in 8 southeast Asian countries @ Grab. Brings unique combo of world class product toolkit (Meta) with emerging market tech development experience (Grab).

COO - Cyrus Onyiego - former Logistics Head Jumia Kenya, ex CEO Jumia TravelOne of the strongest logistics leaders in East Africa, Cyrus managed a fleet of 800 drivers, 6 warehouses and 3k drop stations across Kenya. As CEO of Jumia Travel, he grew the business 10x in 4 years to reach profitability and expanded across East Africa.

We are backed by leading global VCs, Africa experts & unicorn founders

Our Seed Round included support from leading European and US investors (firstminute capital, Giant Ventures, Founders Collective), top African Family Offices, and world class entrepreneurs. Kapu was also proud to be named on the 2023 & 2024 Impact100 - an annual list of the world's most promising impact startups.

Our 2024 funding round was led by Base Capital, with participation from leading African investors, high net worth advisors & a strategic.

• Our Backers

To support our next step on the journey, we are looking for a Commercial Analyst to join us and help us deliver on our Commercial strategy.

Role Overview

This is a key role - particularly as we scale to 100s of stores!

In this role, you will own;

• **Performance Analysis and Reporting:**Tracking key business performance metrics including GMV, NMV, GM, CM, and Savings Recommend performance steering actions based on data insights Develop and maintain periodic reporting dashboards for senior management Support in overall business target setting

• **Price Monitoring and Pricing Decisions:**Price data collection and analysis to implement accurate pricing policies and mechanisms Maintain and drive KAPU’s market price leadership on multiple product categories Ensure consistent implementation of prices across multiple locations

• **Revenue:**Initiate and implement revenue growth actions Support revenue growth through product merchandising

• **Range Improvement:**Action customer and stores feedback on frequently requested items Review product and categories performance to inform range decisions Support all KAPU locations with product mix improvement

• **Team Development:**Mentoring and supporting pricing associates Fostering a results-oriented, high-performing team culture.

Requirements for this role..

1. Minimum 5 years work experience in analytical roles (preference for fast paced environment). Experience in FMCG Retail is an added advantage
2. Experience and proficiency using analytical tools including MS Excel, Google Sheets, Power BI, Tableau, Metabase, etc. (SQL/R/Python knowledge will be an added advantage)
3. Experience managing a small team
4. Proven track record of delivering on goals & winning (in work & outside)

In line with the Kapu DNA, we are looking for someone who...

1. Is a Championship Team Member

• Interest in FMCG - understands value chains and account management
• Analytical mindset - quick to extract and deliver insights from the numbers

1. Thinks Customer First

• Committed to deeply understanding customer needs and delighting them accordingly

1. Is Brave

• A high level of ownership to independently drive projects end-to-end
• Thinks BIG to help drive 10x growth
• Excitement to dive deep into problems, developing innovative solutions to crack the problems and then drive the execution at scale

You might be excited about joining us if...

• You are ambitious and inspired to tackle one of the biggest problems on the continent - bringing down the cost of everyday living
• You are a builder and want to help shape a company from the earliest stages, meaning an environment that values impact: speed, ownership, and performance
• You are energized by spending time in the field with our customers regularly, testing assumptions directly
• You want to work with talented team members who have built big things, where you’ll learn, grow, and be challenged every day

We might not be the right fit if...

• You need a high-level of structure and oversight to perform at your best. We are building the plane while flying
• You have a negative perspective of feedback. We do quarterly performance reviews and promote a culture of consistent and caring feedback to challenge ourselves and each other
• You prefer a check-in/check-out standard 9-5 job. We have big ambitions and a commitment to going above and beyond to serve our customers

Extras

• Equity upside in a fast growing VC backed business
• Quality healthcare for you and your dependents
• Friday team lunches
• Monthly outings to connect as a team (past activities have included trampoline park, game nights, bumper cars, etc)